WOW Skin Science Hard Water Defense Shampoo has been formulated to reverse hair damage (dryness, dullness, tangling, discoloration, hair fall etc) caused by harsh minerals, metals and chlorine (sulphates, bicarbonates, calcium and magnesium etc) present in hard water supply. Contains Vitamin B5, Jojoba Oil and Aloe Vera Extract for gentle hair care. Has gentle chelating agents that break down and wash away hair and scalp deposits caused by hard water to keep hair soft, silky and manageable. Its pH balanced formula is totally free of sulphate, paraben, salt & silicone. This shampoo works equally well on regular as well as colored and/or treated hair.